Insights

Fresh perspectives on paths to growth.

Explore the strategies, insights, and real-world results helping B2B tech companies break through growth barriers, find their right to win, and seize their next opportunity.

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Client Work

Case studies.

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How a new pricing model drove 115% revenue growth

An SMS platform replaced transactional, credit-based pricing with a subscription model aligned with customer usage, driving 115% revenue growth.

Full case study coming soon

How value-based pricing accelerated sales and improved retention

A MarTech company replaced unpredictable, traffic-based pricing with a flat per-location model, simplifying sales, reducing churn and encouraging adoption.

Full case study coming soon

How a focused market strategy challenged established incumbents

Facing competitors with a ten-year head start, a B2B SaaS company targeted an underserved segment with a simpler, more affordable solution.

Full case study coming soon

How a right-to-win framework drove four successful product launches

A category-leading platform used a right-to-win framework to identify the best expansion opportunities, driving higher product attach rates.

Full case study coming soon

Listen and Watch

Podcasts & videos.

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How Psychology Shapes AI Search and Discovery

The Visibility Brief

Search has always been about more than keywords. Rebecca Colwell and Garrett Sussman of iPullRank unpack the psychology behind how people discover and evaluate brands—from intent and cognitive bias to trust and social proof. As AI reshapes the discovery experience, they explore what it takes for brands to earn visibility when they no longer control the path to purchase.

Why ‘Visibility’ Without Trust is Meaningless in an AI-First World

The Visibility Brief

Being seen is one thing. Being believed is another. Rebecca Colwell joins Will Reynolds, CEO of Seer Interactive, to examine why visibility alone won’t win in an AI-first world. They dig into the growing importance of brand credibility, original insights, and earned trust—and what marketers must do to become a source worth citing, recommending, and choosing.

Reinventing ABM for the AI Search Era

Content Strategies Podcast

What happens to account-based marketing when buyers can discover, evaluate, and shortlist vendors without ever visiting a website? Rebecca Colwell explores how AI-powered search is changing the rules of ABM, from account discovery to content strategy and engagement. The conversation looks at how B2B marketers can stay relevant and influential as AI transforms the buyer journey.

Published Writing

Articles.

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AI won’t replace you, but it should change how you lead

Forbes

AI’s biggest promise isn’t doing the same work faster. It’s changing how marketing teams work altogether. Rebecca Colwell examines how leaders can move beyond efficiency gains to rethink team priorities, elevate strategic thinking, and focus human talent where it matters most.

What brands get wrong about local marketing

Forbes

A consistent brand doesn’t have to mean a one-size-fits-all experience. Rebecca Colwell unpacks why national brands often miss the mark locally and how marketers can preserve brand integrity while creating experiences that resonate with customers in every market.

The future of marketing is human through machine

TechFinitive

The future of marketing isn’t a choice between human ingenuity and artificial intelligence. In this interview, Rebecca Colwell discusses how AI is reshaping the discipline and why human judgment, creativity, and strategic thinking will matter more than ever.

On Stage

Speaking events.

  • GEO Conference
  • Birdeye View
  • Brand Visibility Exchange
  • Healthcare Marketing Forum
  • SIFMA

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